For all the desire and good will surrounding local food systems, they require six components to work effectively: production, processing, accounting, marketing, distribution, and customers. Each of these pieces must be committed not only to its own role, but to the success of the others. Each can be either a liability or an asset in the whole scheme and in this talk, Joel examines these principles.
Joel Salatin is an American farmer, lecturer, and author whose books include Folks, This Ain’t Normal; You Can Farm; and Salad Bar Beef. He was heavily profiled in the documentary Food Inc. and Michael Pollan’s book Omnivore’s Dilemma. Salatin raises livestock using holistic management methods of animal husbandry, free of harmful chemicals, on his Polyface Farm in Swoope, Virginia, in the Shenandoah Valley. Meat from the farm is sold by direct marketing to consumers and restaurants.