PLANTING A STORY – CONNECTING PR AND SOCIAL TO BUSINESS OUTCOMES
January 8, 2018 @ 11:30 am - 1:00 pm
This workshop is all about converting likes and followers to customers and press opportunities and what to do when you succeed! We’ll explore which social media platforms make sense for your business and how to put systems in place to manage them, plus how to create content that excites and inspires viewers. We’ll also discuss how to pursue PR to the fullest–the best practices in press releases and interviews–plus, what to do when people start paying attention!
Presented by Barb Upchurch and Stephanie Ganz of The Apple Cart
Class 4 of a 4-part series