Local Integrity Guidelines
If you are a Farmer or Manufacturer, and you sell a product that claims to be local, we will assume by that claim that the product is 100% local in every way. If it is not, we assume that you will be transparent and release that information to be presented on our web site.
For Example, local honey must be 100% local, and not 50% local, 50% non- local, and sold to the public as local.
If you are a farmer, then what you sell as your product from your farm must be such, unless you inform us otherwise.
If you are a grocer or restaurant, then you must monitor your presentation of local offerings to be accurate for the dishes or products that you are selling that day to your customers. You also cannot mix local and non-local, and call it local. Additionally your website should manifest your focus on local by mentioning local products and/or local sourcing. If you do not mention local on your website, it is not a fit.
Types of Local Businesses
The Real Local RVA Association recognizes three groups of local members, whether they are Participants or Supporters. Members can belong to one, two, or all of these groups. We love all of you.
1) The Local Producer – Farmers and Manufacturers.
This group is the core of our existence. Local to the core.
2) The Manufacturer of a Product Made With Some Or All Local Ingredients
This group is doing their best to include local ingredients in their product or menu offering, and requires truth in advertising when the usual local ingredient is not available for your production.
3) The Locally Owned Company
This group is a locally owned food business that offers local products. For example, bananas do not grow here, but if a local company imported bananas, then it’s acceptable. However, if you sell tomatoes, and they are not locally grown, and you do not sell local tomatoes when they are available, then we are not your fit. When available, you are expected to choose local products.
Both Participants and Supporters are welcome to submit information about your business to be posted on the Real Local RVA web site.
The Real Local RVA web site will utilize this information in several ways:
1) Your business will be not only listed, but will have your picture, if provided, your name, a click to your web site landing page of your choice, and a click to read more about you.
2) The click to your web site is self-explanatory.
3) The click to read more about you will open up a page on the web site that all yours. It will click to your web site landing page of your choice, and a click to read more about you. That page will also be downloadable as a pdf file for participating members to use in promoting your business/product/produce. The pdf file will not include how your business promotes local, but all of the other information about your business.
Please fill out the form below so that we can add you to the website.