- This event has passed.
“Creating Value Through Selling” – A virtual workshop
March 30 @ 3:30 pm - 4:45 pmFree – $10
Creating value today in nearly every organization involves sales – whether you’re selling a consumable product, a service, or a mission, everyone should understand the basics of “selling.” As we work to climb out of one of the toughest years in recent history, we want to help our businesses and organizations close sales and keep clients. In partnership with Hatch and the Apple Cart Co. we hope you’ll join us for this virtual workshop on Creating Value Through Selling.
We’re excited to welcome Rachael Goodrich of the Alternative Foodie as our featured speaker. The Alternative Foodie offers food and beverage consulting for young businesses designed to support early stage brands and food and beverage start-ups looking to scale into alternative channels, foodservice, and non-traditional spaces. Rachael has a deep love for foodservice, specifically with growing emerging brands. With over 20 years’ experience, she has worked on some of the world’s leading brands as well as start-up food & beverage companies. Her passion lies in crafting the sales strategy and executing against the priorities to bring a brand to life. Rachael will discuss important salesperson traits, creating value with your sale, and using technology to your advantage.
We’ll then hear from Sam Dortch, co-owner of Libbie Market who will discuss sales from a buyers perspective. Sam’s career in the retail grocery business has spanned 25 years and includes invaluable work experience with local food brokerage companies and well known industry leaders like Ukrops Supermarkets and Supervalu Corporation. Libbie Market was founded in 2010 after the Ukrop’s grocery store chain was purchased by Ahold/Martin’s and the small specialty store known as Joe’s Market was set to close. As it approaches it’s 11 year anniversary, Libbie Market remains a favorite spot for customers to shop, dine and enjoy all the offerings of a large grocery store with the convenience of an upscale neighborhood market.
To wrap up our workshop we’ll hear from Joye and Eric Moore from Joyebells Sweet Potato Pies to discuss sales from a seller’s perspective. In the spring of 2019 Joye B. Moore (aka Joyebell) founded Joyebells Sweet Potato Pies, a heavenly North Carolina styled dessert bursting with flavor. Joyebells Sweet Potato Pies make Joye the 6th-generation of women in her family to bake their family’s sweet potato pie and the 1st-generation to turn this family tradition into a business. A thriving survivor of an untreated mentally ill mother, Joye is also an advocate for mental health wellness making Joyebells a business with a mission! Working out of Hatch Kitchen, Joye’s business has grown exponentially during the pandemic, with her product now sold in many local grocery stores in the Richmond area.
The workshop will be held via Zoom, participants will be sent a link after registering. This workshop is free for members/clients of Real Local RVA, Hatch, and the Apple Cart Co. Non-members/clients – $10