- This event has passed.
Reverse Farmers Market
November 15, 2017 @ 2:30 pm - 4:00 pm
REVERSE FARMERS MARKET
In an effort to facilitate a more robust local food economy, Real Local RVA is hosting the 2nd Annual Reverse Farmers Market.
Locally-minded restaurants, retailers, vendors and value added producers will have booths staffed by decisions makers and purchasers ready to discuss product, pricing and volume needs for 2018. Farmers and growers will have the opportunity to tell the story of their farms, explain growing practices, connect one-on-one with local business owners who are interested in buying their product and ultimately secure selling plans for 2018.
This event is open to all farmers in the Real Local RVA region who are interested in developing or growing a wholesale part of their business. You will learn what the most in-demand products will be in the coming year, how restaurants and retailers think about food cost and gain a greater understanding of requirements of running a wholesale operation. We are thinking of this as a low-pressure matchmaking/networking event so don’t worry about being prepared to strike contracts or make commitments. The businesses attending simply want to learn more about you and your farms. Additionally, this will be a great opportunity to connect and learn from other farmers who have successfully added wholesale as a part of their business.
For Real Local RVA Restaurants, Retailers and Producers
Come prepared willing to learn and ask questions of potential new business partners. To whatever degree you are comfortable with, come willing to share plans for the coming year, expected volumes and preferred pricing for the products you use most and are willing to buy locally. A major motivation for this event to to gain a better understanding of a farm’s business model and for them to better understand your’s without the pressure of executing a transaction. Use this opportunity to make the connections that can set your menu, store or product apart in the coming year.
Who Can Come, How Can I Be Involved?
While the event is open to all farm’s in the region, you must be a Real Local RVA participant or supporter on or prior to the November 15th date. If you are not currently involved with Real Local we encourage you to attend our upcoming meeting on November 6th at 10:30am at St. Stephen’s to learn more about the group and this event.
Let’s make this event a success for our farmers and sow the seeds for greater collaboration between growers and local businesses!