Happy New Year!
We’re wishing everyone an exciting and prosperous 2020 and looking forward to another great year in the Richmond local food scene. We’ve been busy planning some great things for this year, and the first of these is another workshop series in partnership with the Apple Cart Co. and Hatch Kitchen to help grow your food business. We hope you’ll take advantage of these three great upcoming workshops and if there are other topics you’d like to see, please let us know! All three of these workshops will take place at the Beet Cafe at Ellwood Thompson’s and are FREE for Real Local and Hatch Kitchen Members. We just ask that you register in advance. See below for all the details.
1. Tricks of the Trade Show
TUESDAY, JANUARY 14TH FROM 3-4:30 P.M. AT ELLWOOD THOMPSON’S
Exhibiting at trade shows is an excellent way to reach food buyers from all over the country to grow your brand! Gear up for the Virginia Food & Beverage Expo taking place in March, 2020 here in Richmond. Join our team of experts to get the most out of the show and the experience. Learn all about setting up your display for maximum impact, sampling, entering juried contests, and following up with buyers from the people who have already done it. Guest speakers are Jill Donaldson of PastryBase and Robin Allen of Birdie’s Pimento Cheese.
2. Selling to the Shelf
TUESDAY, FEBRUARY 11TH FROM 3-4:30 P.M. AT ELLWOOD THOMPSON’S
Build your sales confidence by learning from industry leaders tips and techniques to sell your products to wholesale accounts locally and regionally. We will start by defining the language to use to open the door, overcoming objections, negotiating price, and closing the sale. From there we will touch on reorders and in-store sampling. Joining us to share their expertise are Ames Russell of AR’s Southern Hot Honey and Erin Wright from Little House Green Grocery.
3. Branding with Photography
TUESDAY, MARCH 10TH FROM 3-4:30 P.M. AT ELLWOOD THOMPSON’S
Understanding how to take shots for social media and hiring professionals for showcase images is crucial to move your business forward. Learn what works on your phone, and when it is time to hire someone to make your brand shine. Bring food samples, you will be staging and taking shots of your food in this workshop! Props will be provided. Our experts for this session are Fred + Elliott Photography.