PLANTING A STORY – CONNECTING PR AND SOCIAL MEDIA TO BUSINESS OUTCOMES

In this 2-hour workshop, we’ll explore the best way to tell your story to a wide audience as well as how to keep customers interested once they’re paying attention! In this lunch-and-learn style workshop, we’ll discuss:

1. How to write a press release that gets noticed
2. Following up with press, including nailing the interview
3. Creating and managing engaging social media content
4. Using social media to drive sales
5. Leveraging state and local tourism to reach a new audience

$75 Public
$60 Real Local Members

Participants are encouraged to bring lunch or pick something up at Ellwood Thompson’s!

Presented by Barb Upchurch and Stephanie Ganz of The Apple Cart

PURCHASE TICKETS HERE

Classes 3&4 of a 4-part series